Internet Marketing Solution

Marketing is a constantly evolving thing and it has changed constantly over the years for many decades. And this trend is continuing even today. Interactive marketing seems to be the latest trend and this involves engaging the consumer in more ways than ever before, and this is where it is different than traditional marketing. John Deighton of Harvard University has defined interactive marketing as “It is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us”. Thus it can be said that rather than being transaction based, interactive marketing is customer centric. It can also be said that in interactive marketing, more than the company that is marketing and even more than the product that is being marketed, and also the brand, it is the customer who is important. So where does the brand stand in this? We shall see that later in this article.